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Presenting ‘District Voices,’ a New Program Featuring Your Favorite YouTube Creators

Great news! Google and Lionsgate are teaming up to present “District Voices,” an all new program featuring your favorite YouTube creators! Featured YouTubers include iJustine, Jimmy Wong, Ashley Adams, and more! Be sure to check out the video and official press release below for more information!

 

 

GOOGLE AND LIONSGATE TEAM UP TO CREATE DISTRICT VOICES, AN ART, COPY & CODE CAMPAIGN TO PROMOTE THE HUNGER GAMES: MOCKINGJAY- PART 1

MOUNTAIN VIEW, CA, and SANTA MONICA, CA (October 20, 2014) – Lionsgate (NYSE: LGF), a premier next generation global content leader, is teaming with Google to introduce DISTRICT VOICES, the latest campaign in Google’s Art, Copy & Code project to promote The Hunger Games: Mockingjay – Part 1, the two companies announced today.  Mockingjay – Part 1 is the third film in the global blockbuster Hunger Games franchise that has already grossed more than $1.5 billion at the worldwide box office.

 

DISTRICT VOICES is a five episode series on YouTube that brings to life Panem, the fictional world of The Hunger Games, through videos featuring popular YouTube creators. Each episode of the series was created with a different creator, whose channel content aligns with a specific industry from one of the districts of Panem.

 

The videos were concepted and developed with the team from the YouTube Space LA and filmed on location there, and around Los Angeles. They provide a window into an expanded world of The Hunger Games and deliver original content to the passionate fan bases of both the films and the individual YouTube creators. Presented as programming from CAPITOL TV, the government-sanctioned television network of The Hunger Games, DISTRICT VOICES is a leading example of how YouTube is emerging as the best place to reach the key 18-34 year-old audience.

 

Global fan communities are watching more than 9 billion hours of video each month on YouTube, and the creators who participated in DISTRICT VOICES have a combined base of over 4.9 million subscribers and more than 550 million video views.

 

“Our mission has always been to engage our Hunger Games fans in the most innovative and authentic ways possible,” said Lionsgate’s EVP of Digital Marketing Danielle De Palma.  “We cannot think of a better partner than these incredible YouTube stars, who truly bring new content to life in the world of Panem and extend our storytelling to online audiences in exciting new directions.”

 

Google’s Art, Copy & Code is a series of projects that explore new ways for brands to connect with consumers through experiences that people love, remember and share. Said Google’s Director of Creative Partnerships, Ben Malbon: “YouTube is the best place to build a fanbase. This collaboration with Lionsgate showcases how brands can harness the power of Google and YouTube to reach their core audience when they are engaging with the content they are most passionate about and where they are spending the majority of their time.”

 

View the DISTRICT VOICES trailer now and tune-in to Capitol TV each day this week starting at 4pm ET/ 1pm PT:

 

Monday, October 20 – District 8:  Rob Czar & Corinne Leigh, co-helmers of the ‘Threadbanger’ YouTube channel, show how to best make use of excess Peacekeeper armor.

 

Tuesday, October 21 – District 2: Shane Fazen, of the ‘fightTIPS’ YouTube channel, showcases the training and techniques required to be a Peacekeeper in Panem.

 

Wednesday, October 22 – District 5: Derek Muller, known for the mind-blowing experiments and scientific discussions on his YouTube channel ‘Veritasium’, demonstrates new ways in which the Capitol may generate its electricity in the future.

 

Thursday, October 23 – District 9: Jimmy Wong & Ashley Adams, best known for their ‘Feast of Fiction’ YouTube channel, demonstrate baking techniques from Panem’s Grain District.

 

Friday, October 24 – District 6: iJustine’s Justine Ezarik, gives a glimpse at the driving force that proudly supports the transportation needs of Panem’s vaunted Peacekeepers.

 

 

The Hunger Games: Mockingjay – Part 1 opens in theatres everywhere on November 21.

 

The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Peter Craig and Danny Strong, from an adaptation by Suzanne Collins and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.

 

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About YouTube Spaces

 

YouTube Spaces are state-of-the-art production facilities designed specifically for YouTube creators to produce digital video content, from production and editing through uploading to YouTube. Run by YouTube’s in-house experts, the Spaces serve as a creative production facility for both established and emerging YouTube creators who are part of the YouTube Partner Program. Located in Los Angeles, London, Tokyo and New York, YouTube Spaces enable creators to learn from industry experts, collaborate with other creators, and have access to the latest production and post-production digital video equipment — all available at no charge by YouTube provided you qualify and your application to use the Space is accepted.  For more information, please visitwww.youtube.com/space.

 

About Lionsgate

Lionsgate, home to The Hunger Games, Twilight and Divergent franchises, is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the broadcast network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed hit series Orange is the New Black.

 

Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Gamesfranchise, The Hunger Games and The Hunger Games: Catching Fire, the first installment of the Divergent franchise, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, The Possession, Sinister, Roadside Attractions’ A Most Wanted Man,Lionsgate/Codeblack Films’ Addicted and Pantelion Films’ breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

 

Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com

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WATCH: UK TV Spot for Mockingjay Part 1

The first TV Spot from Mockingjay Part 1 has been captured on UK TV, check it out below.

Only a month to go tributes!

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WATCH: Sam Claflin Talks Mockingjay Part 1 at the Rome Film Festival

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Whole Planet Foundation Launches Contest to Win ‘Mockingjay: Part 1′ Premiere Tickets

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Whole Foods has officially launched its sweepstakes partnered with Lionsgate to raise money and awareness for the Whole Planet Foundation.  Fans can participate for a chance to win a grand prize of 2 premiere tickets to the Mockingjay: Part 1 premiere in Los Angeles, plus travel and accommodation.

The Whole Planet Foundation’s goal is to raise $1 million towards alleviating poverty worldwide, which they accomplish through microcredit in communities around the world that supply Whole Foods Market stores with products.

This contest offers a few different ways for fans to enter and the main goal is to accumulate points.  Activities that award points range from 1 to 30, many of which you can enter more than once.  For complete details on the point system and other information, head over to Whole Planet Foundation’s website.

The contest to win premiere tickets closes on November 3rd.

Note:  This contest is currently open to the US and Canada only, but UK residents should “check back soon.”

 

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RUMOR: ‘Mockingjay Part 1’ Score to Release November 24th + ‘Hanging Tree’ Details

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Universal Music Group’s digital booklet of upcoming album releases has appeared online. It contains some information about the Mockingjay Part 1 soundtrack including its release date, November 24th, and details about the Hanging Tree track. Of course, since this booklet appears to have leaked, still treat this as rumor for now.

***The information contains specifics about the ‘Hanging Tree’ scene/song, so don’t read if you do not want to be spoiled!***

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In the film, “The Hanging Tree” starts as an a capella performance by Katniss (Jen Lawrence). She is joined first by birds (Mockingjays), then groups of rebels as the song morphs more into score. James adds choir and orchestra and it builds to an amazing crescendo with an enormous action shot. It is a huge musical moment in the film. It also appears as second end title spot, after “Yellow Flicker Beat”.

What do you think of this news? I was already excited to hear the movie rendition of The Hanging Tree, but from this description it seems like it will be an amazing moment in the film!

Source: UMG Digital Booklet via QuarterQuell.org

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Francis Lawrence Tweets ‘Mockingjay Part 1′ Completion

Earlier this evening we received a rather bittersweet tweet from our “film leader,” Director Francis Lawrence announcing the official completion of post-production work on The Hunger Games: Mockingjay Part 1.  

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Yes, we are extremely excited that the film is completed and is ready for release in a little over a month’s time, but it also reflects the beginning of the end of the franchise.

To give us even more emotions, Francis followed up with one more tweet.

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Anyone else need a tissue?

Mockingjay Part 1 hits theaters in the US in just over 35 days.

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CapitolTV Releases Statement on Peacekeepers, Enforcement, and Safety Practices

The Capitol has been listening to Panem’s concerns regarding the safety and security of the people.  Fear not, as a new statement has been released by the Capitol Ministry of Information to reassure the nation, along with some statistics about the Peacekeepers.

PeacekeeperBreakdown

Panem: strong, unified, safe. Guided by the Capitol’s leadership, we have banded together to form a harmonious nation every citizen can be proud of. But our system, fervent as our values may be, is not perfect. It takes a gallant force to maintain order in our nation, a fleet of determined protectors to uphold our laws-our Peacekeepers.

But there are those who would threaten our safety, those who would see our way of life dismantled and destroyed. These criminals live among us and endanger our society from the inside, living as our friends, our neighbors, even among our families. Many will now wear a tawdry representation of a seemingly innocuous mockingjay bird, but be wary! The future they promise is fiction, a dangerous distraction from our goal; a peaceful Panem.

To guard our citizens against these evildoers, Peacekeepers endure strenuous training regiments to turn their exercise into instinct. Cadets train in a series of rigorous militaristic methods, so they can be exceedingly familiar in both physical fighting and weapon handling. Imbued with the latest advances in military technology, Peacekeeper equipment is nothing less than the best Panem has to offer. From sleek armor to cutting-edge firearms and military vehicles, Peacekeepers are outfitted and equipped to eradicate any threat. Fret not, these valiant forces are ready to risk life and limb to keep Panem safe.

Paving the way for a brighter future, these remarkable guardians keep us secure in our everyday lives. Thanks to this elite force, citizens will never again face the harrowing struggle of the Dark Days or an uncertain future. Our Peacekeepers will always be there – watchful, fearless, and brave, to ensure the promise of a peaceful and prosperous tomorrow.

For more Peacekeeper stats and the latest Capitol news, click here.

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Hack 5 Revealed on District13.Co.In

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So today Hack 5 was revealed on District13.co.in!

When unlocking on the mobile site follow instructions on the screen. You will be asked to log in and match patterns that are shown on the TheCapitol.pn website but don’t worry the hack difficulty level is easy.

For this hack you will need to have both TheCapitol.pn open on desktop and District13.co.in open on mobile.

When completed the hack should reveal a short video of Peeta sadly nothing new but still a new hack worth trying.

UPDATE! The hack on mobile might have been something familiar but new desktop content reveals a bit more. A transcript of Peeta’s interview with Caesar!

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As we suspected Peeta isn’t speaking from the heart but from the script. ;)

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New Effie still shows she is still keeping her style

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There is a new still tiny still of Effie in Mockingjay pt. 1 from Elle magazine. In this still you can see Effie is still trying to keep her capitol style in grey D13 with sunglasses and gloves and she seems too have escaped the Capitol the with the “bare fashion essentials” as well.

UPDATE!  Higher Quality Still of Effie has been found on Tumblr via Panem Propaganda.Effie Stylin in 13

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First Look at Panem Rising — The Official Mobile Game for Mockingjay Part 1

Panem RisingBack in late spring, Lionsgate announced a partnership with Kabam to create a role-playing strategy game for The Hunger Games: Mockingjay Part 1.  Now, we are getting our first look at the experience thanks to @TheHungerGames and the official site for the game PanemRising.com.

By pre-registering for the game which will arrive in November fans can collect their first “card”, featuring the Mockingjay herself, Katniss.  Head over to PanemRising.com and pre-register today and check out the screen caps of the game below.

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